End-to-end product design
From fuzzy brief to shipped feature — research, flows, interface, and the specs engineers build from. Typical engagement runs six to twelve weeks.
Product & UX Designer
Design that feels quiet and works hard
I’m an independent product designer who turns complicated products into calm, usable, accessible experiences. Below is a small selection of recent work — chosen for the problem more than the pixels.
Services
What I can help with
Most engagements fall into one of four shapes. Whatever the brief, the goal is the same: something clear, considered, and genuinely usable.
Design systems
Tokens, components, and documentation that let several teams build consistently and ship faster. Includes a Figma-to-code workflow and contribution guidelines.
Accessibility audits
A structured review against WCAG 2.2 AA with prioritised fixes and re-testing. Good design works for everyone, or it isn’t finished.
Flow redesigns
A focused sprint on one broken journey — checkout, onboarding, or booking — measured against a clear before-and-after metric.
Selected work
Case studies
Four projects across fintech, SaaS, retail, and healthcare. Each write-up covers the role I played, the process I ran, and the outcome we measured after launch.
Product Design · 2025
Lumen — Mobile Banking Redesign
A ground-up redesign of a mobile banking app focused on clarity and calm. Simplified the money-movement flow and rebuilt the design system.
Design Systems · 2024
Atlas — Design System
Built a shared design system from scattered patterns — tokens, components, and documentation that three product teams now build on.
UX Design · 2024
Grove — Marketplace Web
Reimagined the browse-and-checkout experience for a local goods marketplace, balancing seller storytelling with fast purchasing.
Product Design · 2023
North — Patient Portal
Designed an accessible patient portal for booking, records, and messaging — meeting WCAG AA while keeping the interface warm and unclinical.
How I work
A practice built on clarity
Whatever the project, the shape of the work stays the same: understand deeply, design deliberately, and measure honestly. I’d rather ship one thing that clearly works than five things that might.
01
Research first
Interviews, audits, and journey maps before any pixels. I frame the problem before proposing a solution, and I keep the team pointed at outcomes over output.
02
Design in the open
Frequent prototypes, regular critique, and specs engineers can build from without guessing. I share early and often so surprises stay small.
03
Measure honestly
Every project gets a metric we agree on up front. If the design doesn’t move it, we learn why and iterate rather than declare victory.
Kind words
What clients say
A few notes from the people I’ve partnered with. These are neutral placeholder testimonials — replace them with your own once you gather them.
“The redesign paid for itself in a quarter. Our support queue got quieter almost overnight, and the team finally had a shared language for the interface.”
“Rigorous, calm, and genuinely collaborative. Handoff was the smoothest I’ve seen — engineers built straight from the tokens with almost no back-and-forth.”
“Sat with our sellers, listened, and came back with something obviously better. Onboarding that used to take days now takes minutes.”
Currently booking projects for the next quarter.
Have a project in mind?
Tell me a little about it — timeline, budget, and what success looks like. I read every message and reply within a few business days.